Update 8 lists of Google algorithms that webmasters need to know in 2019
Almost every day, Google updates the algorithm, whether it's a small update in order to fix or update deficiencies that exist on the old algorithm, or create a new algorithm that has more advantages and functionality than before. This is done by Google in order to improve the quality of sites that have the right to appear on the SERP. Google pays close attention to the quality of sites that deserve to be coupled with other sites that have good quality in Search Engin for the satisfaction of users and advertisers.
The article YOUnipedia gives this time will guide and explain about some of the Google Algorithms so that you can help you webmasters maintain the position of your site in the SERP. Take it easy this article will describe everything simply so that you are easier to understand and apply it. Here it is the Update 7 lists of Google alghoritmhs that webmasters need to know in 2019.
1. Google PANDA Algorithm
What is the Panda algorithm?
Panda algorithm is a google algorithm that works on content duplication, the sheer amount of content, spam by user / webmaster and also the use of keyword stuffing.
The Panda algorithm was first released on February 24, 2011.
Then how does this Panda algorithm work?
Panda has a special assessment or qualification called the "website quality score". Later, Panda will assess our site with the provisions that have been set by Google and the results of the assessment will be a fact that affects the position of our website on the SERP. Basically, Panda is made not to be part of the Google Algorithm, the initial function of Panda is just a Filter to filter out which sites are quality and which are not so that users can find valid results from what they are looking for in the SERP. But all that has changed since 2016 Panda officially became a separate part of the Google Algorithm Feature. Panda's joining as part of the Algorithm makes a lot of sites that are not in accordance with the ratings of the Panda become exposed to Penalty and reduce the number of sites that are not qualified.
Then how do we overcome the qualifications from the Google Panda Algorithm?
Periodically check the quality of content from your site, do updates on each of your content to make it even better, do an improvement on the thin acinte pad so that it contains more writing and is more valid, reduce the use of keyword stuffing or overuse / repeat keywords.
You can do this by manually checking the content on your site one by one, or using third-party devices that you can find on the internet.
2. Google PENGUIN Algorithm
What is Penguin algorithm?
Penguin algorithm is an algorithm created by Google with the aim of lowering the ranking of sites in SERP that have fake link links or a link that is manipulated. If the Panda algorithm was originally only a filter that was useful for filtering new sites after it officially became part of the Google algorithm, it was different from Penguin for the Penguin algorithm from the start it had been designed to be part of the Google Algorithm and work in real-time.
Penguin algorithm was first released on April 24, 2012, about 1 year from the release date of the Panda algorithm.
Then how does this Penguin algorithm work?
This algorithm works by examining each link that is on a site or link that links with the site. This algorithm will decrease the ranking of a site in the SERP if the site is indicated to have many irrelevant links or junk links that are considered spam. Also attacks anchor text that is considered too optimization.
Then how do we overcome the qualifications from the Google Penguin Algorithm?
Do it regularly and routinely on the links on our site, as well as backlink audits that are linked to our site. A simple way to check broken links is to open the crawl error report available at the Google Webmaster. Or other ways to use sites on the Internet that have broken link detection tools. Then start repairing the broken links one by one.
3. Google HUMMINGBIRD Algorithm
What is Hummingbird algorithm?
Hummingbird algorithm is a Google algorithm that is made to focus on keyword stuffing.
In addition, the main focus of this algorithm is that the content is of low quality and is considered less valid. Unlike the Panda, Hummingbird has been released since the beginning as part of the Algorithm. Humming Bird was first launched on August 22, 2013.
Then how does this Hummingbird algorithm work?
The Hummingbird algorithm works by interpreting queries that work better than before. In addition, the way Hummingbird works also helps search engines to display results that are more in line with what users are looking for. The query on the Hummingbird Algorithma allows ranking on pages even if it does not contain the keywords searched for by using the search engine even though the keyword is still important so that the site appears in the SERP. This happens because the help of natural language being processed depends on the synonyms or similarities of the words of the main keywords and also depends on the latent semantic indexing system.
Then how do we overcome the qualifications from the Google Hummingbird Algorithm?
Do more comprehensive keyword research and don't focus too much on keywords but focus more on the concept. You also have to be smart to do research on keywords that are similar or meaningful, you also have to do research on keyword synonyms. You can use many tools to do keyword research, you can use Ubersuggest, Keyword io, Keyword
Everywhere or use Google Search itself.
You can also find every keyword related to other keywords using the Keyword Tracker Module tool or other tool that you can find on the Internet.
4. Google PIGEON Algorithm
What is Pigeon Algorithm?
Pigeon algorithm is a type of algorithm that works on the quality of On-Page SEO and Off-Page of a site, this algorithm is a better update than the previous algorithm because it is more focused on assessing the quality of a site. This Pigeon algorithm was first released on July 24, 2014.
Then how does this Pigeon algorithm work?
The Pigeon algorithm works by assessing the quality of On-Page SEO and Off-Page from a website. So that in the Pigeon Algorithm the position or location of searches from users when accessing search engines has a big and important effect on a site that is in the SERP. This also affects the traditional SEO style which only affects the local ranking results. The update of this algorithm has the effect of strengthening the relationship between the local algorithm and the core algorithm.
Then how do we overcome the qualifications from the Google Pigeon Algorithm?
How do we overcome this algorithm? the only way we can try is to improve the quality of SEO both on-page and off-page. Make sure that our site has been optimized for these 2 factors. And always update it.
5. Google MOBILEGEDDON Algorithm
What is Mobile Algorithm?
The development of this algorithm is that there is a feature that assesses the quality of a site if it is accessed from a mobile device, and whether there is a special mobile display of a site or responsive value that exists on a site. This algorithm focuses on a number of these things. This Google Mobile algorithm was first released on April 21, 2015.
Then how does this Mobile Algorithm work?
Google mobile algorithm or its original name Mobilegeddon is the latest algorithm from Google which is a development of the previous algorithm version, where in this algorithm the thing that is more focused in the assessment is the friendliness feature of a website when accessed from a mobile device. Or the term easy is a mobile-friendly site. So that this algorithm allows for sites that are already mobile-friendly it can easily be on the first page and top position of the SERP. And for sites that do not have these qualifications will be removed or not in the main position of the SERP.
What is bad about that?
If our site is not in the main position, it will further reduce the possibility of getting visitors.
You can use this tool from Google Mobile-Friendly Test to find out whether your website is mobile-friendly or not.
Then how do we overcome the qualifications from the Google Mobile Algorithm?
The way we can try is to edit the structure of our website in such a way as to be mobile-friendly, improve every navigation on our website so that it is easier to access and find by visitors.
If you already have enough basic programming, maybe all of that will feel easy, but if you don't, then you can search for themes or templates that match the CMS and appearance that you want to use on our website. YOUnipedia itself entrusts the appearance of this website to Mas Sugeng's Viomagz template. In addition to its elegant and minimalist appearance, this template has been optimized in terms of fast load, SEO and responsiveness to be mobile friendly.
6. Google RankBrain Algorithm
What is RankBrain Algorithm?
The Google RankBrain algorithm is focused on evaluating sites that are considered less good or less neat in terms of User Experience (UX), as well as content that is inadequate or less valid and too little. Besides this algorithm also assesses about deficiencies that are less specific in terms of supporting queries. This algorithm is basically part of the Hummingbird Algorithm. RankBrain was first released on October 26, 2015.
Then how does this RankBrain Algorithm work?
RankBrain, which is part of the Hummingbird, is responsible for helping Google understand the meaning that is in the query so that it can provide search results that are in accordance with the user's wishes. For now RankBrain is an algorithm that plays the most important role in ranking a website according to Google.
Then how do we overcome the qualifications from the Google Mobile Algorithm?
You must at least understand the correct query system so that you can apply it to your site, then for User Experience / UX you have to make sure that visitors feel at home with your site, you can do a series of ways to make your website lighter, have a look that clean, minimalist and elegant, has a navigation menu that is easy to access and find by visitors, and reduces widgets that are less useful for your website.
7. Google POSSUM Algorithm
What is Possum Algorithm?
The Possum algorithm is the newest feature of the Google algorithm, which works by facilitating counter competition between websites in the SERP based on the proximity of the location from the origin of the site whose content appears on the SERP where users access Google's search engine. If the distance between search engine users and the distance of the site or business address is close, the more likely the content from that site appears in the top rankings of search engines.
Then how does this RankBrain Algorithm work?
This algorithm produces more and more variations based on the user's location distance with the distance from which the content is located. Suppose you are looking for info or a place on Google then what appears is the result closest to your distance. For example, when you search for a "Coffee Cafe" place, you will get the results of "Coffee Cafe in your city" or "Coffee Cafe near your school", so with this algorithm Google can provide the best results for users, will not provide fake place info or which is beyond your reach.
Then how do we overcome the qualifications from the Google Possum Algorithm?
The best way to maximize our site address or our business in SERP is to properly complete your address and use more varied keywords so that your property is easier to find because of the many relevant keywords and clear information about your business address.
8. Google FRED Algorithm
What is Fred Algorithm?
Fred's Algorithm is an update of the previous algorithm where Fred focused on evaluating the number of words in a content, the more words and the more relevant and clear the data presented, the better the quality of your site in the eyes of the FRED algorithm and the large number at least an affiliate will participate in the value especially if the affiliate is too focused on the ad. The more ads that are considered not good and many reports received about annoying ads can reduce the value and ranking of your website in the SERP.
Then how does this Fred Algorithm work?
According to information from Google that has been confirmed, the FRED algorithm targets sites that provide poor quality or low quality content with the aim of simply benefiting from advertising. These sites will be discarded from the main SERP display or search results and there is even a possibility that the site will be avoided by Google. Because indeed these types of sites are criteria that are contrary to Google's Webmaster guidelines.
Then how do we overcome the qualifications from the Google Fred Algorithm?
Improve the quality of the content that we have, make sure our content is of good quality, have valid info and data summaries and when we display advertisements on the content page is a list of ads that are relevant to the content, not just any advertisement with the aim of simply getting revenue from advertising, and if the quality of our content is low + many affiliate advertisements are also irrelevant, the greater the value and ranking of our site, the worse. Of course we do not want webmasters if our website experiences this?
So? We have briefly studied the 8 lists of Google algorithms that were active in 2019.
Then what should we do? relax and leave our site just like that?
Certainly not.
We must correct any deficiencies of the algorithm's qualification values, so that we can make our site rank better and be able to survive in the SERP.
Is the development of the Google algorithm only here?
Of course, Google will continue to update their algorithms from time to time in order to provide the best user experience in accessing search engines.
The article YOUnipedia gives this time will guide and explain about some of the Google Algorithms so that you can help you webmasters maintain the position of your site in the SERP. Take it easy this article will describe everything simply so that you are easier to understand and apply it. Here it is the Update 7 lists of Google alghoritmhs that webmasters need to know in 2019.
1. Google PANDA Algorithm
What is the Panda algorithm?
Panda algorithm is a google algorithm that works on content duplication, the sheer amount of content, spam by user / webmaster and also the use of keyword stuffing.
The Panda algorithm was first released on February 24, 2011.
Then how does this Panda algorithm work?
Panda has a special assessment or qualification called the "website quality score". Later, Panda will assess our site with the provisions that have been set by Google and the results of the assessment will be a fact that affects the position of our website on the SERP. Basically, Panda is made not to be part of the Google Algorithm, the initial function of Panda is just a Filter to filter out which sites are quality and which are not so that users can find valid results from what they are looking for in the SERP. But all that has changed since 2016 Panda officially became a separate part of the Google Algorithm Feature. Panda's joining as part of the Algorithm makes a lot of sites that are not in accordance with the ratings of the Panda become exposed to Penalty and reduce the number of sites that are not qualified.
Then how do we overcome the qualifications from the Google Panda Algorithm?
Periodically check the quality of content from your site, do updates on each of your content to make it even better, do an improvement on the thin acinte pad so that it contains more writing and is more valid, reduce the use of keyword stuffing or overuse / repeat keywords.
You can do this by manually checking the content on your site one by one, or using third-party devices that you can find on the internet.
2. Google PENGUIN Algorithm
What is Penguin algorithm?
Penguin algorithm is an algorithm created by Google with the aim of lowering the ranking of sites in SERP that have fake link links or a link that is manipulated. If the Panda algorithm was originally only a filter that was useful for filtering new sites after it officially became part of the Google algorithm, it was different from Penguin for the Penguin algorithm from the start it had been designed to be part of the Google Algorithm and work in real-time.
Penguin algorithm was first released on April 24, 2012, about 1 year from the release date of the Panda algorithm.
Then how does this Penguin algorithm work?
This algorithm works by examining each link that is on a site or link that links with the site. This algorithm will decrease the ranking of a site in the SERP if the site is indicated to have many irrelevant links or junk links that are considered spam. Also attacks anchor text that is considered too optimization.
Then how do we overcome the qualifications from the Google Penguin Algorithm?
Do it regularly and routinely on the links on our site, as well as backlink audits that are linked to our site. A simple way to check broken links is to open the crawl error report available at the Google Webmaster. Or other ways to use sites on the Internet that have broken link detection tools. Then start repairing the broken links one by one.
3. Google HUMMINGBIRD Algorithm
What is Hummingbird algorithm?
Hummingbird algorithm is a Google algorithm that is made to focus on keyword stuffing.
In addition, the main focus of this algorithm is that the content is of low quality and is considered less valid. Unlike the Panda, Hummingbird has been released since the beginning as part of the Algorithm. Humming Bird was first launched on August 22, 2013.
Then how does this Hummingbird algorithm work?
The Hummingbird algorithm works by interpreting queries that work better than before. In addition, the way Hummingbird works also helps search engines to display results that are more in line with what users are looking for. The query on the Hummingbird Algorithma allows ranking on pages even if it does not contain the keywords searched for by using the search engine even though the keyword is still important so that the site appears in the SERP. This happens because the help of natural language being processed depends on the synonyms or similarities of the words of the main keywords and also depends on the latent semantic indexing system.
Then how do we overcome the qualifications from the Google Hummingbird Algorithm?
Do more comprehensive keyword research and don't focus too much on keywords but focus more on the concept. You also have to be smart to do research on keywords that are similar or meaningful, you also have to do research on keyword synonyms. You can use many tools to do keyword research, you can use Ubersuggest, Keyword io, Keyword
Everywhere or use Google Search itself.
You can also find every keyword related to other keywords using the Keyword Tracker Module tool or other tool that you can find on the Internet.
4. Google PIGEON Algorithm
What is Pigeon Algorithm?
Pigeon algorithm is a type of algorithm that works on the quality of On-Page SEO and Off-Page of a site, this algorithm is a better update than the previous algorithm because it is more focused on assessing the quality of a site. This Pigeon algorithm was first released on July 24, 2014.
Then how does this Pigeon algorithm work?
The Pigeon algorithm works by assessing the quality of On-Page SEO and Off-Page from a website. So that in the Pigeon Algorithm the position or location of searches from users when accessing search engines has a big and important effect on a site that is in the SERP. This also affects the traditional SEO style which only affects the local ranking results. The update of this algorithm has the effect of strengthening the relationship between the local algorithm and the core algorithm.
Then how do we overcome the qualifications from the Google Pigeon Algorithm?
How do we overcome this algorithm? the only way we can try is to improve the quality of SEO both on-page and off-page. Make sure that our site has been optimized for these 2 factors. And always update it.
5. Google MOBILEGEDDON Algorithm
What is Mobile Algorithm?
The development of this algorithm is that there is a feature that assesses the quality of a site if it is accessed from a mobile device, and whether there is a special mobile display of a site or responsive value that exists on a site. This algorithm focuses on a number of these things. This Google Mobile algorithm was first released on April 21, 2015.
Then how does this Mobile Algorithm work?
Google mobile algorithm or its original name Mobilegeddon is the latest algorithm from Google which is a development of the previous algorithm version, where in this algorithm the thing that is more focused in the assessment is the friendliness feature of a website when accessed from a mobile device. Or the term easy is a mobile-friendly site. So that this algorithm allows for sites that are already mobile-friendly it can easily be on the first page and top position of the SERP. And for sites that do not have these qualifications will be removed or not in the main position of the SERP.
What is bad about that?
If our site is not in the main position, it will further reduce the possibility of getting visitors.
You can use this tool from Google Mobile-Friendly Test to find out whether your website is mobile-friendly or not.
Then how do we overcome the qualifications from the Google Mobile Algorithm?
The way we can try is to edit the structure of our website in such a way as to be mobile-friendly, improve every navigation on our website so that it is easier to access and find by visitors.
If you already have enough basic programming, maybe all of that will feel easy, but if you don't, then you can search for themes or templates that match the CMS and appearance that you want to use on our website. YOUnipedia itself entrusts the appearance of this website to Mas Sugeng's Viomagz template. In addition to its elegant and minimalist appearance, this template has been optimized in terms of fast load, SEO and responsiveness to be mobile friendly.
6. Google RankBrain Algorithm
What is RankBrain Algorithm?
The Google RankBrain algorithm is focused on evaluating sites that are considered less good or less neat in terms of User Experience (UX), as well as content that is inadequate or less valid and too little. Besides this algorithm also assesses about deficiencies that are less specific in terms of supporting queries. This algorithm is basically part of the Hummingbird Algorithm. RankBrain was first released on October 26, 2015.
Then how does this RankBrain Algorithm work?
RankBrain, which is part of the Hummingbird, is responsible for helping Google understand the meaning that is in the query so that it can provide search results that are in accordance with the user's wishes. For now RankBrain is an algorithm that plays the most important role in ranking a website according to Google.
Then how do we overcome the qualifications from the Google Mobile Algorithm?
You must at least understand the correct query system so that you can apply it to your site, then for User Experience / UX you have to make sure that visitors feel at home with your site, you can do a series of ways to make your website lighter, have a look that clean, minimalist and elegant, has a navigation menu that is easy to access and find by visitors, and reduces widgets that are less useful for your website.
7. Google POSSUM Algorithm
What is Possum Algorithm?
The Possum algorithm is the newest feature of the Google algorithm, which works by facilitating counter competition between websites in the SERP based on the proximity of the location from the origin of the site whose content appears on the SERP where users access Google's search engine. If the distance between search engine users and the distance of the site or business address is close, the more likely the content from that site appears in the top rankings of search engines.
Then how does this RankBrain Algorithm work?
This algorithm produces more and more variations based on the user's location distance with the distance from which the content is located. Suppose you are looking for info or a place on Google then what appears is the result closest to your distance. For example, when you search for a "Coffee Cafe" place, you will get the results of "Coffee Cafe in your city" or "Coffee Cafe near your school", so with this algorithm Google can provide the best results for users, will not provide fake place info or which is beyond your reach.
Then how do we overcome the qualifications from the Google Possum Algorithm?
The best way to maximize our site address or our business in SERP is to properly complete your address and use more varied keywords so that your property is easier to find because of the many relevant keywords and clear information about your business address.
8. Google FRED Algorithm
What is Fred Algorithm?
Fred's Algorithm is an update of the previous algorithm where Fred focused on evaluating the number of words in a content, the more words and the more relevant and clear the data presented, the better the quality of your site in the eyes of the FRED algorithm and the large number at least an affiliate will participate in the value especially if the affiliate is too focused on the ad. The more ads that are considered not good and many reports received about annoying ads can reduce the value and ranking of your website in the SERP.
Then how does this Fred Algorithm work?
According to information from Google that has been confirmed, the FRED algorithm targets sites that provide poor quality or low quality content with the aim of simply benefiting from advertising. These sites will be discarded from the main SERP display or search results and there is even a possibility that the site will be avoided by Google. Because indeed these types of sites are criteria that are contrary to Google's Webmaster guidelines.
Then how do we overcome the qualifications from the Google Fred Algorithm?
Improve the quality of the content that we have, make sure our content is of good quality, have valid info and data summaries and when we display advertisements on the content page is a list of ads that are relevant to the content, not just any advertisement with the aim of simply getting revenue from advertising, and if the quality of our content is low + many affiliate advertisements are also irrelevant, the greater the value and ranking of our site, the worse. Of course we do not want webmasters if our website experiences this?
So? We have briefly studied the 8 lists of Google algorithms that were active in 2019.
Then what should we do? relax and leave our site just like that?
Certainly not.
We must correct any deficiencies of the algorithm's qualification values, so that we can make our site rank better and be able to survive in the SERP.
Is the development of the Google algorithm only here?
Of course, Google will continue to update their algorithms from time to time in order to provide the best user experience in accessing search engines.