Correct Online Marketing Tips for Beginner in 2019
Marketing techniques in the traditional way are always done by placing advertisements from your products both in newspapers, radio and television.
But in fact in this digital era, marketing efforts made in this way to get orders or introduce your product is not the right thing. It just becomes a little more high-tech in your marketing efforts.
When you want to start a business by selling something, then you need 2 things to pay attention to :
In this Digital Era, one powerful marketing technique is to build a website for your product.
An online site from a product has become a plus, apart from being used as a marketing medium, a website can also be used as a manifestation of the credibility of a business.
So, if you are interested in building a website to use as a marketing tool for your product, YOUnipedia will give you some important things that you should pay attention to and prepare in preparing a website to market your product.
1. What People Want To
First, you have to understand what people need right now, what is useful for people now, what is interesting for people now.
If it's an object, first make sure whether the object is one thing that is useful for people. Is this what they want and can help facilitate their work both in school, office or home. Does the object have advantages from other objects or the same object and already existed.
And if it's a food or beverage product, does it have advantages in certain things, such as taste, quality of ingredients, ingredients, manufacturing process, vitamin content or efficacy, or anything that differentiates your product from other existing products first.
2. The right research to do branding
You must determine the domain that matches your branding.
Of course this is done to make it easier to market your products, and also to make it easier for people to remember.
If people think about your product they will remember your website, and if they think about your website they will also remember your product.
In some cases there are some people who find things that the domain they want is already owned by someone else, and if you want to use it you have to pay big money.
This will not be a problem which means if you already have a lot of capital and income, but this will be a big problem if you first open a business and do not have large capital.
Some tips from YOUnipedia that you can do are:
a. Do research well, and make sure your product branding is different from the others, you can use a name that is unique and still related to your product, so that your brand will be easier to remember and you will easily determine the domain for your website.
b. Use research tools that you can find on the internet to help you determine what popular things are related to the product you are going to make, the combination of words that you can use in the product, and the availability of domains that match the name of your product later.
c. Calculate carefully the branding that you will use, the domain of your website later, and try to have a name that is easy to remember and recite.
3. Quality and price of comparable products
When you will determine the price of your product, make sure that the quality provided by your product is worth the price.
On the market today there are 4 types of product quality and prices that apply:
A. Poor quality low prices
B. Low quality quality standards
C. Price of Medium quality standards
D. Good quality, affordable price
E. Price is expensive Poor quality
F. Price is expensive Quality standard
G. Expensive price Good quality
Which is the most appropriate?
If you are just starting a business then point 4 or point D is the best thing for you to start.
Yes, creating goods at affordable prices, not expensive and not too cheap but has good quality.
Of course this is the one point that people like the most, everyone will prefer things that are affordable but effective enough for them to use.
How about the other 6 points? Is it wrong?
Not wrong but not true either.
For point A, of course, is a bad thing if you want to make a product that can last a long time in market competition.
Usually the producers who create this product are those who only want to make a profit, most of them are creators of illegal products or counterfeit products from other well-known products.
They fold their version at a low price and use the famous brand just to make a profit without thinking of other important aspects such as the quality of a product.
For point B there is actually nothing wrong, but if you only have standard quality without advantages or different things from other similar types, then you can lose competition.
Of course this will be a bad thing for the existence of your product and business.
For Point C it is also almost the same as Point B, your product certainly will not have anything special in it and that will make your business product lose in competition.
For points F, E and G, usually one thing is done by products from well-known brands, they put a large price but not necessarily in proportion to the quality they provide, some make poor quality products and value expensive because of the brand, there are which makes standard quality only for the variation of their products and some are serious about making good products and selling them at prices that are comparable to the quality they provide.
Then how do we determine the price and quality of our products?
Of course we have to take into account starting from our capital to make products, what distinguishes our products from others, what is special about our products and various aspects related to the production process.
What is the reason for point C the best?
Because we just started a business, we want the products we sell to be recognized by people, liked and known by many people, and we do not want to spend a lot of capital because this is the beginning and if possible we make a lot of profits.
That is why point C is the best when we start a business.
4. Excellent service
Like business things that happen in general.
One way to maintain the number of our customers or to continue to add customers is to provide the best service to them.
At least we must have 2 staff who help customer service. One is to help in managing and supervising our customer order data, and another process orders from data that has been collected and served by previous staff.
This is to make it easier for us to maintain the cycle of receiving and processing our orders, so that customers have a good experience ordering until they use the product they ordered.
5. Capital management and good costs in production
Of course the more we move in business, the further the achievements that we can in managing our business want the quality of our products to be better or at least to survive with the same good quality.
And of course, the days the prices of the ingredients we use can go up and down.
Therefore we must really be able to manage the costs that we incur, data from the income we get and other expenses.
So that we do not become wasteful, mismanage our finances and cause us to be unable to produce well, reduce the quality of our products or even experience a fall in business.
Because there will be a time when we have to spend a lot of money for better quality of our products or at least maintain quality at this time.
So we must know with certainty and can properly manage the expenditure and income and profits from the results of marketing, so that the financial condition of our business remains stable.
Basically when you want to start a product business, market your product to be known to many people and get many customers, and want to keep your business running.
The things that you should pay attention to are the branding of your product, the price and quality of your product, the right advertising in introducing our business, good customer service and good capital and financial management.
But in fact in this digital era, marketing efforts made in this way to get orders or introduce your product is not the right thing. It just becomes a little more high-tech in your marketing efforts.
When you want to start a business by selling something, then you need 2 things to pay attention to :
- What products will you sell to customers and distribute to distributors
- The marketing technique that you will do in order to introduce your product to the public, so that your product is known to many people and makes them want to buy it.
In this Digital Era, one powerful marketing technique is to build a website for your product.
An online site from a product has become a plus, apart from being used as a marketing medium, a website can also be used as a manifestation of the credibility of a business.
So, if you are interested in building a website to use as a marketing tool for your product, YOUnipedia will give you some important things that you should pay attention to and prepare in preparing a website to market your product.
1. What People Want To
First, you have to understand what people need right now, what is useful for people now, what is interesting for people now.
If it's an object, first make sure whether the object is one thing that is useful for people. Is this what they want and can help facilitate their work both in school, office or home. Does the object have advantages from other objects or the same object and already existed.
And if it's a food or beverage product, does it have advantages in certain things, such as taste, quality of ingredients, ingredients, manufacturing process, vitamin content or efficacy, or anything that differentiates your product from other existing products first.
2. The right research to do branding
You must determine the domain that matches your branding.
Of course this is done to make it easier to market your products, and also to make it easier for people to remember.
If people think about your product they will remember your website, and if they think about your website they will also remember your product.
In some cases there are some people who find things that the domain they want is already owned by someone else, and if you want to use it you have to pay big money.
This will not be a problem which means if you already have a lot of capital and income, but this will be a big problem if you first open a business and do not have large capital.
Some tips from YOUnipedia that you can do are:
a. Do research well, and make sure your product branding is different from the others, you can use a name that is unique and still related to your product, so that your brand will be easier to remember and you will easily determine the domain for your website.
b. Use research tools that you can find on the internet to help you determine what popular things are related to the product you are going to make, the combination of words that you can use in the product, and the availability of domains that match the name of your product later.
c. Calculate carefully the branding that you will use, the domain of your website later, and try to have a name that is easy to remember and recite.
3. Quality and price of comparable products
When you will determine the price of your product, make sure that the quality provided by your product is worth the price.
On the market today there are 4 types of product quality and prices that apply:
A. Poor quality low prices
B. Low quality quality standards
C. Price of Medium quality standards
D. Good quality, affordable price
E. Price is expensive Poor quality
F. Price is expensive Quality standard
G. Expensive price Good quality
Which is the most appropriate?
If you are just starting a business then point 4 or point D is the best thing for you to start.
Yes, creating goods at affordable prices, not expensive and not too cheap but has good quality.
Of course this is the one point that people like the most, everyone will prefer things that are affordable but effective enough for them to use.
How about the other 6 points? Is it wrong?
Not wrong but not true either.
For point A, of course, is a bad thing if you want to make a product that can last a long time in market competition.
Usually the producers who create this product are those who only want to make a profit, most of them are creators of illegal products or counterfeit products from other well-known products.
They fold their version at a low price and use the famous brand just to make a profit without thinking of other important aspects such as the quality of a product.
For point B there is actually nothing wrong, but if you only have standard quality without advantages or different things from other similar types, then you can lose competition.
Of course this will be a bad thing for the existence of your product and business.
For Point C it is also almost the same as Point B, your product certainly will not have anything special in it and that will make your business product lose in competition.
For points F, E and G, usually one thing is done by products from well-known brands, they put a large price but not necessarily in proportion to the quality they provide, some make poor quality products and value expensive because of the brand, there are which makes standard quality only for the variation of their products and some are serious about making good products and selling them at prices that are comparable to the quality they provide.
Then how do we determine the price and quality of our products?
Of course we have to take into account starting from our capital to make products, what distinguishes our products from others, what is special about our products and various aspects related to the production process.
What is the reason for point C the best?
Because we just started a business, we want the products we sell to be recognized by people, liked and known by many people, and we do not want to spend a lot of capital because this is the beginning and if possible we make a lot of profits.
That is why point C is the best when we start a business.
4. Excellent service
Like business things that happen in general.
One way to maintain the number of our customers or to continue to add customers is to provide the best service to them.
At least we must have 2 staff who help customer service. One is to help in managing and supervising our customer order data, and another process orders from data that has been collected and served by previous staff.
This is to make it easier for us to maintain the cycle of receiving and processing our orders, so that customers have a good experience ordering until they use the product they ordered.
5. Capital management and good costs in production
Of course the more we move in business, the further the achievements that we can in managing our business want the quality of our products to be better or at least to survive with the same good quality.
And of course, the days the prices of the ingredients we use can go up and down.
Therefore we must really be able to manage the costs that we incur, data from the income we get and other expenses.
So that we do not become wasteful, mismanage our finances and cause us to be unable to produce well, reduce the quality of our products or even experience a fall in business.
Because there will be a time when we have to spend a lot of money for better quality of our products or at least maintain quality at this time.
So we must know with certainty and can properly manage the expenditure and income and profits from the results of marketing, so that the financial condition of our business remains stable.
Basically when you want to start a product business, market your product to be known to many people and get many customers, and want to keep your business running.
The things that you should pay attention to are the branding of your product, the price and quality of your product, the right advertising in introducing our business, good customer service and good capital and financial management.